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In 1997, World Championship Wrestling was on top. It was the
number-one pro wrestling company in the world, and the
highest-rated show on cable television. Each week, fans tuned in to
Monday Nitro, flocked to sold-out arenas, and carried home
truckloads of WCW merchandise. It seemed the company could do no
wrong.
But by 2001, however, everything had bottomed out. The company --
having lost a whopping 95% of its audience -- was sold for next to
nothing to Vince McMahon and World Wrestling Entertainment. WCW was
laid to rest.
What went wrong? This expanded and updated version of the
bestselling "Death of WCW" takes readers through a detailed
dissection of WCW's downfall, including even more commentary from
the men who were there and serves as an object lesson -- and dire
warning -- as WWE and TNA hurtle toward the 15th anniversary of
WCW's demise.
This detailed tell-all of the demise of the former top pro
wrestling company World Championship Wrestling explores the
colorful personalities and flawed business decisions behind how WCW
went from being the highest-rated show on cable television in 1997
to a laughable series that lost 95 percent of its paying audience
by 2001. Behind-the-scenes exclusive interviews, rare photographs,
and probing questions illustrate with humor and candor how greed,
egotism, and bad business shattered the thriving enterprise.
Wrestling fans will devour the true story of this fallen empire,
which in its heyday spawned superstars such as Sting, Bill
Goldberg, and the New World Order.
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